The one-pager.
Everything a journalist, partner or investor needs to write about us accurately — facts, boilerplate and brand assets. For interviews or the full deck, reach info@myindianow.com.
The facts, approved.
Use these figures freely. They're the same numbers we hold ourselves to.
| Company | My India Now |
| Group | An Easy Life company |
| Founded | 2016, in India |
| Category | AI-native fintech & utility apps |
| Apps live | 36+ across the group |
| Downloads | 100M+ worldwide |
| Reach | 100+ countries |
| Flagship | 30M+ installs on a single app |
| Avg. rating | 4.6 ★ across app stores |
| Headquarters | India · remote-first, worldwide delivery |
| Contact | info@myindianow.com |
Copy & paste.
Short (one line)
My India Now is an AI-native fintech company, part of the Easy Life group, with 36+ apps and 100M+ downloads worldwide.
Medium (50 words)
My India Now builds AI-native fintech and utility apps used by more than a hundred million people across 100+ countries. Part of the Easy Life group, it runs a portfolio of 36+ apps on one shared intelligence core — powering payments, personal finance and everyday tools, and building the same technology for businesses.
Long (100 words)
Founded in India in 2016, My India Now began as a software studio before becoming a product company and the fintech arm of the Easy Life group. Today it operates 36+ apps with more than 100 million downloads across 100+ countries, unified by a single design standard, a single security bar, and one proprietary AI core for fraud prevention, personalization and support. Its flagship payments app has passed 30 million installs. Beyond its own products, My India Now builds websites, apps, automation and AI for businesses through the MIN Method — research first, build second, and operate until it works.
Logo & colours.
Wordmark
Set in Fraunces. Always written “My India Now.”
My India Now.
Colour palette
The warm, editorial system used across every product.
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