AI-native fintech · An Easy Life company

Money, made effortless.

More than a hundred million people use our apps to pay, save and get things done. Every one of them runs on the same AI core, built in-house.

Explore our apps Our story

36+Apps live

100M+Downloads

100+Countries

4.6★Avg. rating

Good evening

Diya Sharma

Total balance

$24,590.00

•••• 4291

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MIN AI

Electricity bill $86 is due tomorrow. Pay it now and auto-move $400 to savings?

Do itLater

Portfolio

$86,400+12.4%

Fraud blockedScreened in 0.3 seconds

30M+ installsPayments flagship

4.6 ratingAcross app stores

Distributed worldwide · built on trusted rails

App Store Google Play UPI rails ONDC Amazon Easy Life Group

The group, in numbers See full traction

100M+Downloads worldwide

36+Apps live across the group

100+Countries with active users

30M+Installs on a single flagship

What we do

Three disciplines.
One standard.

01 — FINTECH

Move money, safely

Payments, wallets, bills and personal finance — engineered to clear in milliseconds at the scale of a nation.

02 — UTILITY

Simplify every day

The Easy Life portfolio of daily tools — 36+ apps, with flagships crossing ten, twenty and thirty million installs.

03 — INTELLIGENCE

One AI core

Fraud prevention, personalization and support — a shared brain that gets smarter with every signal, in every app.

Selected work

Products at scale.

View all 36+ apps

Fintech · Payments

Payments flagship

Instant transfers, bills and recharges — every transaction screened by AI in real time.

30Minstalls★ 4.7

Utility · Tools

Everyday toolkit

An all-in-one utility suite opened millions of times a day, all over the world.

20Minstalls★ 4.6

Fintech · Finance

Money manager

AI budgeting and quiet nudges that help people save more, without thinking about it.

10Minstalls★ 4.8

Intelligence

AI in the core.
Not bolted on.

Every app in the group shares one intelligence layer. It learns from billions of signals, so each new product starts smarter than the one before it.

Fraud & risk engineEvery transaction scored in milliseconds — fraud stopped before money moves.

PersonalizationEach app adapts to the person using it — the right tool at the right moment.

AI support agentsMost queries resolved instantly, in local languages, around the clock.

Inside the AI core

Risk engine · live

Instant transfer · $1,250

CLEARED · 0.2s

Bill payment · $86

CLEARED · 0.3s

BLOCKED

Card txn · new merchant

STEP-UP AUTH

Wallet top-up · $500

CLEARED · 0.2s

1.2M events / hour99.98% clean

The group

Part of the Easy Life universe.

Easy Life

The utility universe

A growing family of everyday apps used around the world — tools, lifestyle and daily helpers people actually keep.

36+apps in the portfolio

My India Now

The fintech engine

Easy Life's financial arm — turning trusted, global distribution into safe, modern money experiences.

100M+downloads and counting

Services · For your business

You dream it.
We build it.

Anyone can generate an app in an afternoon. Winning takes more. We study your market, build what it actually needs, then run it for you until it works. We call it the MIN Method.

✓Research. Market & keyword analysis before a single line of code.

✓Build. Websites, apps and e-commerce that actually convert.

✓Automate. A2Z automation — if you do it twice, we make it automatic.

✓Sell. Payments set up right, plus Amazon & marketplace onboarding.

✓Adopt AI. Team training and custom agents that handle the routine work.

See all services

automate-anything.js

// Your business, on autopilot
const flow = await min.automate.create({
  watch:  'new order received',
  then:   ['make invoice', 'update stock',
           'notify on WhatsApp'],
  report: 'daily 6am → owner'
});

// → running since day one
console.log(flow.saved);  // '14 hrs/week'

What partners say

Trusted, in their words.

“

Integration took nine days, end to end. Their risk engine cut our fraud losses by more than half in the first quarter.

Rahul K.CTO, commerce platform

“

They put us on Amazon, Flipkart and ONDC in two weeks — catalog, photos, ads, everything. Online sales tripled in a quarter.

Sneha P.Founder, D2C brand

“

It simply works. Bills, transfers, savings — my whole family uses their apps every day without a second thought.

Asha M.User since 2021

The occasional letter.

One short email when we ship something worth your time. Nothing else.

Let's build what millions use next.

Partnerships, projects, distribution or investment. Tell us what you have in mind, and you'll hear back within a day.

Start a conversation info@myindianow.com