A decade of building.
A future of intelligence.
My India Now began in 2016 as a small team building software for others. Today it is a product company — the fintech arm of the Easy Life group, with 36+ apps and more than a hundred million downloads worldwide.
From building for others to building for everyone.
For years, we developed apps and platforms for founders and enterprises. We learned how software succeeds — and how it fails — by shipping hundreds of projects.
Then we made a decision: stop renting out our craft, and start owning it. We began building our own products — small utilities at first, then finance. Some crossed ten million installs. Some twenty. One passed thirty.
As part of the Easy Life group, we now operate a portfolio of 36+ apps with a single shared foundation — one design standard, one security bar, one AI core that makes every product smarter.
We are an AI-native company in the truest sense: intelligence isn't a feature we add. It's the ground everything is built on.
Why we own what we build.
When we started in 2016, we built other people's products. We were good at it — hundreds of launches taught us exactly how software wins, and how it quietly dies after the demo.
So we made a hard choice: stop renting out our craft, and start betting on it. We began shipping our own apps. A few reached a million people. Then ten million. Then thirty. Along the way we learned that scale isn't the hard part — trust is. When you hold someone's money and their most private data, every millisecond and every decision has to earn its place.
That belief is now wired into everything we do: one design standard, one security bar, and one AI core that gets sharper with every app we launch. It's also why, when we build for a client, we don't hand over a repo and walk away — we run it until it works.
We're still early. A hundred million downloads is a start, not a finish line. If you're building something that deserves to be used by the next hundred million, we'd like to hear from you.
Technology should disappear into life —
and just work.
A bill paid in one tap. A shop whose orders run themselves. A business that grows while its owner rests. That is the standard we build to, in every product and for every client.
Operators, not spectators.
Founder & CEO
Turned a services studio into a product company. Owns the product bar and the 100% promise — and still reviews the details that ship.
Engineering & Platform
The team that has carried apps past 30M installs and keeps 99.98% of transactions clean, in milliseconds, around the clock.
AI & Intelligence
Builds the one intelligence layer beneath every app — fraud, personalization and agents — designed to be private, auditable and human-accountable.
Named leadership bios and advisor details are shared with partners and investors on request.
Milestones.
Founded in India
My India Now begins as a development studio, building mobile and web products for clients across industries.
First own products
We launch our first utility apps. Users arrive faster than expected — and stay.
The Easy Life group
Our products join the Easy Life family — a growing universe of utility apps used around the world.
The fintech turn
My India Now becomes the group's fintech arm — payments, wallets, bills and personal finance, built on trusted distribution.
AI at the core
We rebuild around one proprietary intelligence layer. Fraud prevention, personalization and support become native to every app.
100M+ and counting
36+ apps. More than a hundred million downloads. Users in 100+ countries. And we're just getting started.
Four things we refuse to compromise.
Craft
Every screen, every millisecond, every word matters. We build products we would be proud to hand to our own families.
Trust
We handle people's money and their most private data. Security and honesty are not policies here — they are the product.
Scale
We design for hundreds of millions from the first line of code. Reliability at scale is a feature users feel, even if they never name it.
Care
Technology should serve people, not the other way around. We use AI responsibly — private, auditable, and always with humans accountable.